Nicole, coffee in hand

The human
at the wheel.

Hey, I’m Nicole Blanckenberg. I build brand strategies, and the systems that run them.

For years this meant full brand management and content strategy for SaaS start-ups, Shopify apps, eCom brands and service businesses.

But not any more.

I have opened up my experience and services to the solo entrepreneurs and small businesses who need more expertise than they would otherwise be able to afford.

How I got here.

Small town, real estate days

From real estate marketing manager to hot pot attempter.

I started my career as marketing manager of a real estate company before leaving the cut-throat world of sponsored golf holes and oyster festivals to see the world.

Four years of ships, cheeky monkeys, and noodles.

I continued to work remotely as a freelance content creator, brand consultant, and writer while I taught English in China, ran photo studios on cruise ships, saw all the sights, and ate all the food.

Snorkelling
Teaching in China
Cruise ship days
Coffee in the start-up city

Then things got (sort of) serious.

I landed in a city jam-packed with start-ups, big ideas and hummus. The energy was contagious, so I settled down(ish) and went from solo freelancer to a full content service — working with SaaS brands build and run their blogs, brand copy and strategy consultation, and getting regular beach time in.

2020 changed the world. So did I.

Small businesses and solopreneurs were everywhere, and they needed proper content strategy on a real-world budget. So I took the big-brand way of working and rebuilt it for new eCommerce brands, solopreneurs and businesses just starting out. Content Station was born.

Nicole now

You are here.

17+ years of content and brand management for brands big and small — now packed into Stations, Sessions, Kits and Helpers for businesses like yours.

Now you know me a little.
Let’s talk about you.