Content Agency vs. Freelancer: What’s Right for a Growing SaaS Business? Or Is There a Third, Better Option?

You’re growing. But your content isn’t. 

Maybe your marketing is still mostly founder-led.  

Maybe it’s less of a content “calendar” and “plan,” and more “we should post something about this thing I just saw today, today” kind of vibe.   

The point is, you probably think you need help. 

• You just don’t know who to bring in — and where to find them. Or how much of your limited budget you should be throwing at it.

Do you need to think of hiring a content agency for SaaS, or a digital marketing content creator, or will a quick Fiverr freelance writer do?  

Should you be thinking about jumping in the deep end by building an in-house content team with humans and agents instead? Or do you need a little of everything, customized to growing SaaS brands just like yours, without hefty spending commitments?

In this post, we’ll help you figure out exactly this. 

• Finding what fits your very specific needs and SaaS brand (content agency vs. freelancer). There is also a little something for those who are still not sure if outsourcing or hiring a freelance writer is even the way to go.  

So, grab that coffee, take a breather, and let’s get going.

Let’s Get Clear on Whether You Should Be Outsourcing at All 

The clearer you are on whether you should be outsourcing at all — and why you’re doing it — the easier it is to figure out what kind of SaaS content marketing support you actually need.

First, what content should you be farming out anyway?

You’re probably already thinking about outsourcing blog content or hiring a freelance SaaS writer. 

But does it stop there? 

No!  

Almost all your content production can be outsourced, including:

• Blog writing for SaaS start-ups
• Long-form content (SEO targets, thought leadership, niche guides) 
• Content marketing (social posts, scripts, captions, carousels)
• Product copywriting (feature pages, dashboards, in-app messages)
• Website copywriting (homepages, FAQs, About pages)
• PPC copywriting and digital marketing (ad headlines, landing pages)
• Case studies (interviews, customer stories, outcome narratives)
• Email marketing (newsletters, flows, lifecycle emails)
• Product-led SEO (topic clusters, feature-based blog content)
• Your LinkedIn humblebrags (founder ghostwriting, team spotlights)
• Microcopy, or in-app/UX copy (CTAs, onboarding tooltips, UI messaging, app copy)
• Lead magnet content (white papers, ebooks, checklists, toolkits)
• Video scripts or podcast show notes (especially for repurposing) 
• Help center and knowledge base articles 
• Internal documentation or training materials (rare, but some boutique services offer it) 
• PR releases

But just because you can outsource it all… doesn’t mean you should. 

So, what triggers should you be looking out for that signal it’s time to outsource?   

If any of these apply to you or your team (yes, one-man teams are still teams!), you’re likely past the DIY phase:

• You’re not able to consistently create quality content that performs 
• What you do create is often inconsistent, rushed, or mostly reactive
• You’ve hit a growth spurt and can’t keep up
• You’ve just closed a funding round and need to deliver
• Your small team is burning out trying to keep content consistent
• You need to quickly scale, and your GPT-it-all approach is lacking brand focus and finesse 
• Your support team is creating your FAQ on the fly 
• You’re missing out on SEO opportunities  
• You’re avoiding launching a regular newsletter plan because no one has the time or energy to own it 

This decision tree helps you gut-check whether content is currently at a bottleneck or still sustainable in-house.

If you confirmed that you are indeed in the “time to outsource your content” camp, don’t worry — let’s help you figure out the best option for your SaaS brand. 

But wait! Can’t I just let AI do all my content? 

Listen, SaaS generative AI is great. Not only is it fast — it’s affordable. 

But while it is a must-have tool in your content creation and marketing toolkit, you still need a quality content expert and strategist to drive it. Because unless you’ve got content-forward prompts, a clear strategy, and a human editor who knows your brand inside-out… you’re going to lose some of that brand personality. 

It’s better to think of AI more as a way to assist content creators and marketing managers rather than to replace your freelance writers or outsourced agencies altogether. A way to get more done in less time. A way to reduce content administration and lesson bottlenecks so that you can get better quality content in less time. 

Plus, Google finally factored in AI generation into their quality content ranking, so you run the risk of hurting your site traffic long term. 

Now, Let’s Very Quickly Talk about Content Outsourcing Options for SaaS

What do the outsourcing options look like for a SaaS brand? Here are some of your more likely options: 

• Freelance content writers and managers 
• Digital agencies 
• Content agencies
• Staff augmentation (AKA, content contractors via outsourcing firms that you take on full-time)
• Retainer content consultants or strategists for SaaS brands 
• In-house part-time or contract hires (like a product copywriter who you get onboard for just six months to specifically handle a new launch) 
• Hybrid setups that are somewhere between an agency and a freelancer (What is a hybrid content service? More on that later!) 

For the rest of this post, we will mainly focus on content creation agency vs. freelancer and how to choose between them. 

We will also talk about hybrid setups that are somewhere between an agency and a freelancer that factor in a few of the other outsourcing options as well. 

Hybrid options that are not as well known, but are often just the solution you need. 

Understanding the Difference Between a Freelancer and a Content Agency

When it comes to deciding your battle between hiring a SaaS content agency vs. a freelancer, their benefits should be the first place you look. 

While freelancers provide SaaS brands with a lot of flexibility, it’s content agencies that will take ownership of performance and strategy. 

This can be very appealing to a bootstrapped start-up that lacks the right content marketing strategy knowledge — or time! — to break into a competitive market on a budget. 

What kind of services can you expect?

Before we dig into pros and cons, here’s a glance at what services are typically covered by freelancers vs. content agencies.

Freelance writer services could likely include: 

• Blog writing
• Case study writing
• Email copywriting
• Landing page copy
• Light SEO content (based on a provided brief or keyword)
• Ghostwriting for founders (e.g., LinkedIn posts)
• Repurposing long-form content into smaller assets
• Content planning (one-off) 
• Website copywriting 
• Product copywriting 
• Technical content 
• Social media content 
• Video script writing 
• White papers 
• Guides 
• Ebooks 

However, many freelancers will focus on just one or two of these areas and may not offer strategy or formatting. Freelance content managers could offer more strategy-based projects, such as: 

• Content planning 
• Content review and editing 
• Brief creation 
• Repurposed content 
• Collaboration with designers on visuals for content

But finding this kind of service on a per-project basis gets a little harder. And again, finding someone great who covers a wide range of content marketing tasks and writing can be tricky. 

On the other hand, content agency services usually include:

• Strategy development and content planning
• Blog writing and management
• Full SEO content services (including keyword research)
• Email flows and lifecycle marketing content
• Social content support or coordination
• Content uploads (WordPress, Webflow, CMS, etc.)
• Analytics reporting and performance reviews
• Project management and account oversight
• Design, video, or dev through in-house or partner teams
• Digital marketing 
• Lead magnet and gated content creation
• Sales enablement content (one-pagers, comparison sheets)
• Content repurposing at scale
• Content localization
• Thought leadership campaigns
• SEO audits and topic cluster planning
• Community content and engagement support
• Content for paid campaigns
• Video and webinar content support
• Onboarding and product education content
• Customer testimonial and UGC content programs

But are all the bells and whistles a must-have? And can you afford them? 

It depends on your content needs. 

Let’s take a look. 

What are the benefits of using a freelance content writer or manager? 

A freelance SaaS copywriter, content creator, or content marketing manager offers three key things to any start-up: 

• Affordability 
• Flexibility 
• Speed 

This is great for a beginner brand that needs a very defined content project done (like writing a blog post for a very specific keyword following a very specific outline) quickly and more affordably. 

This is because freelancers will likely mean:

• Faster turnaround (especially for one-off content)
• More affordability for early-stage start-ups
• Easier testing and switching
• More flexible workloads 

So, yes, freelance content creators are a fantastic option if you already have a strategy in place and need very specific projects taken on. 

The key is knowing exactly what you want and having someone submit a very comprehensive brief. 

The disadvantages when it comes to freelancers vs. content agencies are that: 

•  Freelancers are more likely to be task-specific. 

Meaning, you would need a few different freelancers to do what one single agency could do for you. This can lead to inconsistent voice and messaging or lower quality content, which you may need to go back and fix later.  

Also, freelancer quality can vary from person to person — and from project to project if they are juggling multiple clients and projects at once. 

What about the pros of using a SaaS content agency? 

Content agencies, in contrast, come with an abundance of strategies, good team backing, and the ability to scale as your business grows. This is mostly due to agencies often having: 

• Built-in strategy and planning  
• More structure around timelines and changes
• Access to additional services (design, SEO, analytics) that a single freelancer wouldn’t have 
• More scalability with more consistent delivery 

Agencies are definitely one of the more strategy-focused content outsourcing options for SaaS. They are ideal when you don’t have a content lead or you need more than just outsourced blog content. 

Most agencies will also have internal review systems in place, which can lead to more polished work, but that doesn’t always mean it will feel “on-brand” without a lot of upfront direction.

The disadvantages? 

• When it comes to content agencies vs. freelancers, agencies can be pricey and harder to manage. 

Even though they often offer access to a full stack of services (SEO, design, etc.), they usually operate at a higher task level — which means you’ll still need someone on your team who can coordinate, review, and handle day-to-day communication. In some cases, you will also need someone to create the actual content on your end. 

But what about those things that are not easy to spot? 

The Hidden Costs of Content Freelancers and Agencies 

Here’s the thing, there are some expensive drawbacks for each — and we’re not talking just financial costs. We will get to that later. 

What no one often talks about when deciding on a SaaS content service is:  

1. Accountability
2. Bottlenecks
3. Red tape
4. Team fit 

Let’s take a deeper look at each. 

1. Freelancer vs. Content Agency: Accountability 

Freelancers are not invested in your performance. And rightfully so. 

They drop their deliverables and move on to the next project very quickly.

• In other words, the benefit of speed can also be a curse because it comes with zero accountability. 

And when you’re growing a brand on a limited budget, accountability is beyond valuable. 

But agencies aren’t always the solution either. 

• While a SaaS content agency will stick around, it’s a business of its own — one that will have task tunnel vision. Like freelancers, they are often not accountable to you or excited about your goals unless you push for it. 

2. Freelancer vs. Content Agency: Bottlenecks

When outsourcing your content, even the smallest edits can turn into unnecessary negotiations or wait times. 

While freelancers are likely to exclude extra changes after delivery unless you negotiate it upfront, agencies can often have approval layers that drag out feedback loops. 

And if you are running a too-many-cooks approach to reviewing any project on your end as well (which you don’t want to do, for what it’s worth!), you may never experience the feeling of a finished project. 

3. Freelancer vs. Content Agency: Red Tape 

Both content outsourcing options for SaaS brands can mean lots of hoops to jump through. Hoops like timelines, briefs, approvals, or resourcing. 

While freelancers tend to keep their system involvement super narrow, agencies are, on the other side of the spectrum, probably making you feel like you’re stuck in the slow lane. 

4. Freelancer vs. Content Agency: Collaborations

Freelancers rarely act like true team members. 

And why should they? 

• Their job is to deliver a project or task, not to be invested in your long-term success. 

On the flip side, the bigger the SaaS content agency, the more likely you will be dealing with account managers, not collaborators. 

This means in both cases, you’re left without a real content partner, one that looks holistically at your brand, marketing, and niche to provide more of a team-member feel. 

So: Content Marketing Agency vs. Freelancer — which one will cost your brand the least? 

These drawbacks don’t automatically mean one is better than the other.  

You need to balance each of these with the trade-offs (benefits) to see which of these hidden costs you can live with, and which ones you can’t! Here’s a checklist that could help you do just that: 

As you can see, no option is 100% perfect. 

Or is it? 

What If the Right Answer Is… a Bit of Both?

Like a SaaS content outsource option that factors in all the benefits of a freelance content writer for SaaS with hiring an agency and having an invested team member — all rolled into one.  

• Let’s say you had the flexibility of the freelancer, the strategy of a SaaS content agency, and the investment of a team member, but without needing to budget for staff benefits or giving all of your next funding injection over to agencies. 

This is actually something that Content Station delivers (and delivers well!), so we’re just the right people to give you a crash course. 

Hybrid or Retainer Outsource Model (AKA, a Boutique SaaS Content Agency) 

A boutique agency that offers content management options allows you to take advantage of more hands-on services without sacrificing flexibility. It also allows you to take advantage of setting a budget and gives you a bit more than just freelance content writing.

You can outsource all your SaaS blog content and the management of your brand blog. 

• This means strategy, loading, SEO optimization, graphics, and more. 

They could also then handle repurposing content tasks, turning blogs into a hundred emails, and creating social media posts and other content pieces.  

So that you get:  

• A content partner who gets start-up life
• A service with a set monthly budget, but with flexibility on what tasks can be done for that budget 
• An ongoing content plan and strategy without the hefty overhead 

Plus, newer services will include support with building custom GPTs to help you streamline repeatable content tasks and get more value out of AI tools. (You know, working with bots so they actually work for your brand, not against it.) 

Hybrid services can also be adjusted to your specific budgetary needs, which is something a freelancer or agency with very specific rates, or an employee who comes in at market-level salary, doesn’t afford you. 

In short, they are like having a remote content team member who is also a manager. One that you fully trust to get the job done. 

What kind of services can you expect from a hybrid content service?

Hybrid setups (like Content Station) are designed to give you flexibility and support without sacrificing content quality. That means you’re not stuck choosing between tactical freelancers and high-overhead agencies — you get the best of both.

• Blog strategy, writing, and formatting
• SEO content planning and keyword research
• Case studies and long-form storytelling
• Email copy and newsletter series
• Web copy and landing pages
• Repurposing (turning blogs into social, email, lead magnets, etc.)
• Founder ghostwriting (LinkedIn, Medium, etc.)

• Content calendar planning
• Brand voice and tone development
• Brief creation and reviews
• Light analytics and performance feedback
• One-off audits or strategy plans

• Blog management (including uploading and formatting in CMS tools like WordPress)
• Custom, brand-specific content marketing GPT building/training
• Coordination with in-house teams or freelance designers, devs, SEO experts, etc., if needed

Here are just some of the services they can include in any customized format (retainer or per project): 

The point is, hybrids will be able to offer you specific content outsource options tailored to your needs and budget. 

This is not to say that this approach works for everyone!   

When is a good time NOT to go with a hybrid service? 

Here are a few scenarios where a hybrid model — or Content Station, specifically — might not be the best choice:

1. You’re building a full-internal content team and need someone in every daily, Slack group, meeting, call, or to be onsite 
2. You need quick, one-off content projects without any long-term partnership or short-term strategy consultation 
3. You’re still figuring out your product/market fit or brand positioning 

When does a traditional SaaS content agency make more sense? 

When it comes to a larger, traditional content agency for SaaS, sometimes going bigger is better. It all depends on the stage of your start-up, the kind of services you need, and what your setup is. 

Here are a few situations where you would want to choose a traditional agency over a boutique service or freelancer: 

• You’re about to run an aggressive campaign across multiple platforms and need writers, designers, strategists, editors, etc., all working at scale
• You already have a quality content manager who can work with an agency in terms of briefing, reviewing, prioritizing, sign-offs, etc. 
• You are looking to outsource more than just content creation, planning, and strategy, and need technical SEO and design, full PPC management, and deep data analytics — services often handled by a digital agency 

Okay, But What about Budget?

Now that you know what content you need to outsource and the pros and cons of each option — you probably have an idea of who you want to hire. 

But there is one more hurdle you need to overcome: money! 

What Realistic SaaS Content Costs Look Like

Rates and costs will vary greatly depending on what content you need and how much of it you want. 

You also need to factor in the: 

1. Experience of the provider 
2. The scope of the work 

For example: 

• While outsourcing your blog management and content creation could cost you between $1.5K to $10K, a single email ranges from $150 to $300. 
• A junior freelancer and a SaaS strategist wouldn’t charge the same. 
• And the higher the level of involvement, the higher the costs. Freelancers, agencies, and hybrids would also all charge a premium for rush jobs or high-volume content calendars.

Freelancer vs. Agency vs. Hybrid SaaS Content Service Rates 

What does a freelance content writer charge? What can you expect an agency to charge? What is the going rate for content marketing services? 

Rates will vary depending on: 

• Experience
• Niche
• Types of services
• Location

But here are some generalized guides to give you an idea of the costs you could be looking at. 

Freelancer Rates and Pricing 

Freelance rates vary between $50 to $150 per hour, and they usually present a project rate that is based on their hourly rate. 

So, while SaaS freelancers are more affordable for one-off tasks, managing multiple freelancers for different content types can cause a lot of administrative headaches and increase your costs over the long run. 

Traditional SaaS Agency Rates and Pricing 

Agencies will often require minimum retainers that are anywhere between $2.5K and $10K per month — regardless of the type and amount of content production involved.

Generally, though, you can expect traditional agencies to have less-flexible pricing, but it does include strategy, PM, editing, and account management. Their pricing is also not transparent. You’re looking at somewhere between $125 to $300 per hour, but that hourly rate is baked into a fixed retainer amount regardless of deliverables.  

Hybrid / Boutique Model Rates and Pricing 

Hybrids (like Content Station) include strategy, blog creation, repurposing, and uploading into their retainers, with rates varying between $75 to $200 per hour. 

And because hybrid models are tailored to smaller brands and budgets, they offer monthly retainers with a lot of SaaS content task flexibility. 

They can also offer one-off strategy consults or audits for brands who aren’t ready for or can’t afford full retainer support. (Think big-brand strategy for little-guy budgets.) 

Bottom line? 

Hybrids are more affordable, flexible, and personal than agencies, and more strategic than solo freelancers. 

What affects pricing (beyond just deliverables)?

It’s not just the type of content and who you’re outsourcing it to that matters in cost. 

There are a lot of factors beyond just the type of content and provider that can drive prices up or down.  

• For example, many brands try to “keep things lean” by outsourcing projects to multiple freelancers — but end up managing 4+ people and having to fix inconsistencies. All of which drive up costs.  

Other things that could affect pricing include: 

1. The amount of strategy, planning, or research required before a task or project starts 
2. Whether the price includes project management, editing, uploads, or formatting
3. The level of experience or niche expertise needed for the content project 
4. Ongoing work vs. one-off asks 

Let’s run through a few other scenarios. 

Freelancers, agencies, and hybrids may charge for calls, revisions, or project management time on ongoing projects and retainers. And pricing can vary depending on whether your SaaS writer or content service is charging per project, per hour, or per month.

• In addition, services that include strategy, SEO, digital marketing, or admin (like uploading to WordPress or sourcing images) will naturally cost more than ones that don’t.

Retainer services, on the other hand, usually lower the per-task cost, in terms of bulk hours, for better productivity. But, their level of experience is often much higher, which could swing pricing the other way or even it out in the end. 

Mistakes to Avoid When Choosing the “Cheaper” Content Option

When you are bootstrapping a start-up, there is often a case for sacrificing quality for price. We know that budgets and cash flow are a balancing act, and bells and whistles aren’t always in the budget. 

But just because you’re going lower-cost, it doesn’t mean you shouldn’t be trying to get the most out of your content for that price. 

You also want to avoid mistakes that could cost you more down the line anyway, making your sacrifice worthless. 

Here are some of them: 

• Creating content with AI in bulk only to have a content editor come in to review and rework all your content 
• Hiring a writer without checking if they have SaaS experience 
• Choosing a service or freelancer that only offers per-word pricing (as this will incentivize volume over value) 
• Not factoring in YOUR time costs from having to manage multiple freelancers or revising poor drafts
• Skipping strategy and planning to save money 
• Going cheap on long-form, important top-of-funnel content production — like your onsite case studies or target posts 

Final Verdict: Content Agency or Freelancer? 

Now let’s help you take all of this information into consideration to choose just the right fit for you. 

How? 

Answer these 6 quick questions to figure out what kind of content collaboration (in the battle between freelancer vs. agency vs. hybrid model, like Content Station) that actually fits where you’re at right now.

1. Do you already have a clear strategy in place?

If “yes”? 

• Then you likely only need someone to execute, not plan, which means a freelancer or hybrid could work well.

2. Are you working with a very lean, fixed monthly budget?

If “yes”? 

• You’ll probably want the flexibility on scope and pricing that comes with the hybrid model — something agencies usually don’t offer. 

And if your budget is leaner than lean and you still need more of a DIY route with most of your content, then pairing AI with a solid strategy and real-world editing support (from a freelancer or hybrid setup) is your best bet.

3. Are you outsourcing one specific task, or do you need help with your entire content marketing plan?

If you answered “one specific task”?  

• Then you’re in freelancer territory.

Unless it is a strategy-based, one-off task, like a brand voice consultation or a 6-month blog content plan, then a hybrid is the way to go.

If you answered “content marketing plan” ?

• Then you probably need more ongoing management or multi-format content, so then either a hybrid or an agency would be the best hiring option. 

4. Do you need help beyond just SaaS blog writing (SEO, planning, uploads, repurposing, or more)?

If “yes” ?  

• Then you need a content solution that can help with a range of tasks.

This means choosing a hybrid model or hiring a full-service SaaS content agency.

5. Is consistent content quality a top priority right now?

If “yes”? 

• You’ll want someone who delivers reliably high-standard work on a regular basis.

Agencies and hybrid services are more likely to offer that consistency, in terms of branding, but be sure to look at examples and testimonials. 

6. Do you want someone who works like a partner, not a vendor or one-off service provider?

If “yes”? 

• You’re probably looking for long-term buy-in, not just task completion. 

Then a hybrid retainer setup would be a great fit. 

And That’s a Wrap 

There you have it: 

• Everything you need to solve the content agency vs. freelancer battle once and for all. 

And if you follow this post’s framework on: 

1. What to look for when hiring content providers 
2. What you’re likely to expect from each of your options 

You will be able to choose based on your needs, not someone else’s packaged promise.

Ultimately, outsourcing your content should help you get quality content that meets your goals — not give you more work than the pressure you’re trying to offload.

Still got questions? 

These outsourcing FAQs will help. If not, feel free to reach out to us, and we can talk you through it. 

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FAQ: Hiring a SaaS Content Agency vs. Freelancer 

1. Is it better to hire a freelancer or an agency for content?

It depends on your content goals, how much management you want to take on, and how flexible your budget is. Freelancers are great for fast, focused tasks. Agencies can handle bigger strategies, but they come with overhead and more formality.

2. How much does SaaS blog content cost?

A single post can range from $200 to $1,500+, depending on word count, SEO needs, niche complexity, and who’s writing it (freelancer vs. agency vs. hybrid). Full blog management can run from $1.5K to $10K per month.

3. Can a freelancer manage a full content strategy?

Technically, yes. If they’re experienced and you’re giving them enough time and budget. But most freelancers focus on execution, not ongoing strategy, so you may still need to be on top of planning. 

4. Where can I find reliable freelance writers for SaaS content?

You can find freelance writers on platforms like Upwork, Contra, and Fiverr, or through SaaS communities on LinkedIn and Slack. But for quality and consistency, the best solution is referrals or working with hybrid services to help you find and vet freelance writers. 

5. What should I include in a content brief for a SaaS freelancer?

A content brief should include:

1. What the content is 
2. The goal of the content and where it fits into your funnel
3. The key messages or outline 
4. Product or topic info and research
5. Audience information and insights 
6. Structure, and voice/tone guidance 
7. SEO keywords (if needed)
8. CTAs 
9. Internal links or pages to reference
10. Word count or content length target
11. Competitor or inspiration examples  
12. Deadline and delivery format 

A good rule of thumb is to use AI content prompt logic for humans as well: 

• Giving as much context as you can. 

Because the clearer the brief, the better the outcome, and the fewer reviews you will need to do. 

6. What’s the difference between hiring an in-house writer and outsourcing content?

In-house content creators, writers, and managers are integrated into your team and can likely take on additional things outside their scope that come up. But hires do come with long-term costs and need more management. Outsourcing services, however, gives you flexibility in terms of content tasks, pricing, and expertise, and cost less in terms of benefits.

7. Can I outsource SaaS case studies and still sound like my brand?

Yes! If you work with someone who understands your voice and digs deep into your product, users, and outcomes. Even better if you work with an experienced SaaS hybrid content service or freelancer who’s written SaaS case studies before.

8. What content should I not outsource in a SaaS business?

Your in-house or brand foundation content (like positioning, internal docs, or team comms) would probably be best kept in-house. Also, if you’re still testing product-market fit, hold off on big content projects until you’re clearer on product and messaging. 

Unless, of course, that content is to help you create pitch decks and brand documents for funding, then you need to hire teams and set the brand foundation. 

9. Should I hire a content strategist or a content writer?

Writers create content. Strategists create your plan content plan based on goals, funnels, markets, and more. If you already have a clear strategy, go with a writer. If you’re still figuring out goals, market opportunities, or content formats and platforms, start with a content manager or strategist, or a hybrid service that does both.

10. What’s the difference between a content agency and a digital agency?

A content agency will help you more with messaging, storytelling, and strategy for content formats like blogs, case studies, and emails. A digital agency has a broader focus, often offering services like web development, design, PPC, SEO, and dev that may or may not include content as part of a package.

12. What’s the difference between a content agency and a creative agency?

A content agency focuses on planning, writing, and managing written content — think blogs, SEO articles, email copy, and case studies. Like a digital agency, a creative agency offers a wider range of services and would usually cover branding, design, video, and campaign concepts and services. 

If you’re looking to build a full brand identity or launch a visual campaign, a creative agency might be a better fit. But if you’re focused on creating written content that can help bring users to your site or engage them while they are there, then a content agency or hybrid model is probably what you need.

13. How are marketing agencies different from content agencies?

Marketing agencies will offer a wide range of services that cover everything from paid ads and email flows to social media management and campaign strategy. SaaS content agencies will focus more on the deeper strategizing for written content like blogs, case studies, SEO content, and for other content marketing platforms. 

14. Should I hire an SEO agency or a content agency for my SaaS brand?

Most growing SaaS brands will need both at some point, but you can often start with one first, depending on your most immediate needs. 

• If your main focus is ranking on Google through technical fixes, backlink building, and keyword audits, an SEO agency is the way to go. 
• But if you’re trying to create content that helps bring traffic and sell your product to users (like blog posts, case studies, and landing pages), then a content agency or hybrid service is probably the best choice for you. 

15. How do I know if a hybrid content service is right for my start-up?

If you want the flexibility of a freelancer, but the collaboration level of hiring in-house at more affordable rates than hiring an agency, then a hybrid service is usually a great fit. This is especially true if you need strategy and content execution or content services that are more scalable, offering a little bit of everything customized to what you want.